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Frequently Asked Questions



Audette Internet Solutions offers honest help with your web page problems. We encourage you to email us with a question so we may demonstrate to you our genuinely, helpful philosophy.  "You don't have to do it alone."

Q. What is a Hit?

A. On the Internet, a hit is simply a browser request to a web server.

Q. Whaaaat?

A. Let's say that I have a webpage with some HTML text on it and one graphic....and that's all.

When you go on the Internet and visit my website, my server receives two (2) hits (two browser requests ), one to download the text and one for the graphic.

Q. I've seen an ad for a company that promises to get my website more hits. Isn't that a desirable thing?

A. I'm going to try to clear this up for you using an example:

Let's suppose that you have a webpage with 18 different graphics on it, some text and a little JavaScript script. When I go to visit your webpage, your server receives twenty hits (20 server requests), eighteen for the graphics, one for the text and one for the JavaScript. Now that is 20 hits for one visit to your webpage where my webpage (in the example above) got only two hits for one visit.

You can quickly see that counting "HITS" makes us unable to compare our traffic.

Q. So why do SEO companies continue to advertise how they can increase the number of hits I get?

A. Because the numbers are so big! If my little webpage gets 100 visitors...I get 200 hits. If your webpage gets the same 100 visitors, you get 2,000 hits. This makes it easy for you to make the mistake of thinking that your website optimization efforts were more effective than mine even though we both got the same number of visitors.

It is our opinion that SEO companies who still try to sell their services based upon how they will increase your "number of hits," are trying to deceive you and you should run (or rather surf) away as fast as you can.

If they are not being honest with you before you sign up and pay them, how can you trust them after you've given them your money?

Q. If HITS are meaningless, what should I be counting?

A. What we should be interested in is "number of visitors" and "number of unique visitors" to a website. Keep in mind that one visitor can visit many pages of your website and give you hundreds of hits. All of these hits, we now know, should be counted solely as one visit.

Increasing the number of visitors is easy...anyone can do it.  You can get a great amount of people to "visit" your website.  Once there, many of them will quickly realize that your site is not what they were looking for so they quickly click off and go someplace else.  These visitors increase your numbers but do nothing for your business.  What you desire is targeted visitors.  You want the people who are looking for a website just like yours to actually find your website.  This way, everybody's happy!

Website Submissions

Q. I've seen ads for companies that offer to submit my website to 600,000 search engines. Isn't that a good way to saturate the Internet with my website so people can find me no matter where they look?

A. Let me start off by saying that it is difficult for me to even imagine that there even are 600,000 search engines on the Internet.   But let's assume for a moment that there are.

We'll start off by asking you what search engine you use? If you are like a little over 46.2% of the Internet users in the entire world, your answer will be "Google."
22.5% use Yahoo, 12.6% use MSN Search. AOL gets 5.4%,  Ask Jeeves gets 1.6% and Netscape gets another 1.6%

Now, let's do the math:

Google=     46.2%
Yahoo =     22.5%
MSN   =     12.6%
AOL   =       5.4%
Ask    =       1.6%
Netscape =  1.6%
Total     =    89.9%

This leaves 9.1% of all Internet Searches to be divided up among the other 599,995 search engines.

Where do you think we, as Internet marketers, concentrate our marketing efforts? On the 89.9% of web searchers, of course.

Q. I don't use Google but it seems that everything I read these days is about Google. What's the importance of Google?

A. The importance is to your bank balance. Google is the biggest and the most used search engine on the Internet. If people can't find your website listed in Google, then 46.2% of the searchers on the entire Internet can't find what you are offering.

Here's an example using real numbers. Let us assume you have a website that sells on-line or offers on-line reservations for accommodations.

Alta Vista used to be a major player in the search engines. Today, it only serves .8% of Internet searches. Still, that's 3 million searches every day!
Now, we know that not everyone who uses a search engine will be searching for what you offer.

For the sake of argument, we'll say that 1/10 of 1% of the searchers are, in fact, looking for a website like yours. (your numbers may vary and it is probably less than this).
On Alta Vista, 1% of 3 million searchers is 30,000, and 1/10 of that is 3,000.

Let us say further that, of all the searchers looking for a website that offers what you offer, only 1% actually click on your link and visit your website. (1% of 1/10 of 1%)

That comes out to 30 visitors per day.
At a modest conversion rate of 10% (one sale for every 10 visitors), this listing in Alta Vista would bring you, on average, 3 sales or reservations per day.

Next, we'll go through this same example using Google's numbers. Google gets over 18,800,000 search requests everyday. Now if 1/10 of 1% of the searchers are looking for a website that offers what you offer, that computes to 18,800. The 1% who actually click on your link brings you 188 visitors per day. At the same conversion rate of 10%, this listing in Google would bring you, on average, 18.8 sales or reservations per day.

The difference to your bottom line is undeniable!

Optimizing your website for optimum Google placement is a time consuming and expensive process. It should, however, be viewed as an investment.

What would those extra sales or reservations mean to your small business? What are they worth to you?

Keep in mind that these searchers are actually looking for a website like yours.  They will buy and reserve from someone else if they can't find you. It's that simple.

Q. I received an email offering to change my META tags and to magically cause my website to show up for every search term listed. Is this true?

A. There are email (unsolicited) that offer to make changes to special "hidden" files on your website that will help search engines find you and have unbelievable influence on your website's performance and visibility.
First off, let me stress this point. You should never, never, ever purchase anything from someone who sends you an unsolicited commercial email (spam). If you do, then you are supporting are rewarding the spammers and making it even more difficult to make it stop. The only reason why there is so much spam is because spammers are making a lot of money doing it.

Next, this particular email (I've received it a number of times) relies upon you not knowing what a META tag is. Gone are the days when you could load up the Meta tag keywords with 50 or more keywords and have your website place in the search engines for each and every one. This process was so abused by unethical webmasters, the search engines have placed much less importance on keywords. Google doesn't even look at your META keywords at all! MSN and Yahoo, however, do.

Customizing your META tags to work properly with the search engine robots is a delicate process that, if done wrong, can hurt more than help your standings. This customization must include concomitant changes in the text of the corresponding web page so that the text and the meta tags are consistent and complimentary to each other.

The bottom line is meta tags have nothing to do with "magic." They are meant as a preview to the search engines what the webpage is about. The search engine robots now "look" at the webpage after having seen the meta tags. If they find will be penalized.

Keyword research and analysis is but one facet of Internet Marketing.  Our marketing services utilize all of the currently accepted practices for fair and safe search engine placement.

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